Personal Branding Makes Your Business As Sexy As Sin!
Personal branding, done right, set’s you apart from your competition and goes a long way toward positioning you as a leader in your niche.
It also carries massive weight in the areas of your vision and your purpose. And, is highly attractive to your ideal client. But, personal branding isn’t just a platform for self-promotion.
The real substance behind authentic personal branding is OWNING YOUR VALUE. And, SERVING AN UNMET NEED.
And, that shit’s as sexy as sin in the eyes of your niche.
Think about… Steve Jobs, Oprah Winfrey and Jessica Alba.
Now, I’m not saying they’re sexy. Well, of course Jessica Alba’s sexy. But, everybody already knows that, right?
Anyway. I digress.
All three of these kick-ass entrepreneurs have experienced the massive benefits from building a strong personal brand.
And, personal branding has been THE PLATFORM that they have used to grow their business and lifestyle empires.If you don’t already have a personal brand, I encourage you to consider creating one.
After all, it is the year 2016 and people generally feel a disconnect with a corporate brands. People like to deal with real people.
I know, #wtf right? Fancy that!
So, what are some of the things you can do to make people to want to deal with your personal brand?
Try these for size…
==>>> KNOW YOUR “WHY”
I know. You hear it all the time. And there’s good reason for it.
Knowing your WHY not only helps you to monetise and master your purpose… Knowing why you are doing your THANG gives you more confidence. It set’s you apart from your competition.
Because your whatever your thang is – it is UNIQUE to you.
==>>> CLARITY CREATES A FOCUSED MESSAGE
Every great brand has it’s own story. And, leveraged personal branding partnered with a clear and concise story sells. Just like sex sells.
Make sure your message is aligned with your greater purpose. Your values. And, your intentions.
Having a focused message allows you to create an experience that makes your ideal clients want to buy from you.
==>>>PERSONAL BRANDING GETS YOU PAID WHAT YOU’RE WORTH
Anyone can work for an hourly rate… but that ain’t always gonna make you happy. Or pay the bills.
When you dig in and invest in developing your personal brand your reputation will speak for you… And you will get paid what you’re worth.
As you grow into your brand and dive deeper into your purpose… The more you focus your message… And, the more you will attract and profit from your niche.
==>>> YOUR VIBE ATTRACTS YOUR TRIBE
A true leader doesn’t need to go looking for followers. They know their own story and they use THAT story to educate, inspire and empower their tribe.
And, having a tribe-like following is the greatest compliment your personal brand can get.
Build a community for your tribe. Create a space where you can share your knowledge and experience. But, also where you can connect with your tribe on a deeper level.
And, more than that, give them massive value and you will have a community that vibes at a more connected level. Increasing brand loyalty and impact.
==>>> PERSONAL BRANDING EXPOSED
I’m not talking about flashing your open trench coat to reveal the ‘naked truth’ about you. Not at all. What I’m talking about is using personal branding in your business to raise awareness of your message.
Be influential. Use blogs, podcasts, videos and social media to build brand awareness.
In turn you’ll increase opportunities and grow your audience. While, boosting profits.
See… I told you personal branding makes your business sexy!
Have you or are you considering sexing up your business with personal branding? What is your biggest take-away or draw card so far?
Leave a comment below.